Competence model and roadmap

Creative and media industries are very diverse, in size, type of activity, necessary skills but, also, in the relevance each one has in different geographical ecosystems.

One of the first decisions of the consortium members was to focus the activity of the working groups on a limited number of specific areas of these industries. To identify and select those areas of most interest, it was decided to carry out a survey in which researchers from each of the organisations participated, as well as professionals and managers of companies in the sector close to the entities involved in the consortium.

The survey was carried out between the months of June and September 2022 with a total of 67 responses representing the interests of all the ecosystems that will participate in the development of the work. In order to facilitate the answers, it was decided to split the survey between creative and media industries.

In order to create a proposal for a competency framework, two frameworks related to entrepreneurship and digitalisation were selected, Entrecomp and Digicomp. Based on them, a questionnaire was developed so that the members of the consortium and professionals from the creative industry and media sector could assess the competences of these frameworks in two dimensions: relevance and level so that the most relevant competences for the managerial and entrepreneurial profile of the creative industries could be selected.

This report aims to provide the analysis of information collected by the partners of project eXperiential Digital Hub for the Media and Creative Industries, Project No. 2021-1-BG01-KA220-VET-000033171: CEED Bulgaria, Cluster Sofia knowledge city, Social Enterprise for All (SE4All), Deusto University, Fasttrack Action, STICHTING INCUBATOR, F6S Network Ireland Limited. They prepared the reports to present the data and analysis of the landscape and growth and development of the Creative & Media industries in their countries: Bulgaria, Ireland, The Netherlands, Spain, Portugal.

The XD Media Hub meets the demand of the partner organisations to leverage on the strong experience and expertise in: working with startups/scaleups in wide scope (by the startup organisations in our partnership who are 3), providing study programmes (by the university partner), new OER and model for training (by the entrepreneurship training and smart technology partners – 2). The main objective of XD Media Hub is to prepare, equip, support and develop entrepreneurs, managers and owners of deep tech startups at early stage of development in the sector of Media and Creative industries. For this reason, we developed in-depth needs analysis of the target groups with the specifics of our
countries.

The creative economy has no single definition. It is an evolving concept which builds on the interplay between human creativity and ideas and intellectual property, knowledge and technology. Essentially it is the knowledge-based economic activities upon which the ‘creative industries’ are based. The creative industries – which include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research & development, software, computer games, electronic publishing, and TV/radio – are the lifeblood of the creative economy. They are also considered an important source of commercial and cultural value.

The creative economy is the sum of all the parts of the creative industries, including trade, labour and production. Today, the creative industries are among the most dynamic sectors in the world economy providing new opportunities for developing countries to leapfrog into emerging high-growth areas of the world economy.